Mi3’s Executive Editor, Paul McIntyre, talks with the Sydney Morning Herald and Nine news editors on COVID ad blacklists and a swing to non-COVID content with Carat CEO Sue Squillace, Michael Stephenson
As Carat’s CEO Sue Squillace and her strategy team work with brands preparing for the start of a post-COVID marketing phase from July, Squillace joins The Sydney Morning Herald Editor Lisa Davies, Nine’s Director of News & Current Affairs, Darren Wick and Chief Sales Officer Michael Stephenson talk on early signs of a swing to non-COVID content, a long-term shake-up to faster, lower-cost newsrooms, 20-40% June-quarter ad market declines and why the boom in online shopping is shaking up the media mix to online performance channels. Read the full article on Mi3 or listen to the podcast now.