Josh Faulks, AANA CEO reflects on how the optimism of the early 21st century has faded as democracy falters, authoritarianism rises, and truth itself comes under attack. From media suppression to the erosion of science and diversity, he argues that integrity and authenticity are now business imperatives, not nice-to-haves. His message to leaders and consumers alike is clear: stand your ground, live your values, and refuse to repeat the mistakes of history.