From Mi3 this week:
The long-touted move by the TV industry to find its digital mojo and create a combined audience trading currency for linear and digital, called VOZ, has hit delays and roadblocks. Facebook and Google are twitchy about the TV sector finally combining the might of free-to-air with digital assets in a single audience view but some agency frustration is growing as early panel data starts flowing.
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Analysis (3 min. read):