UK announces watershed ban on HFSS ads and BOGO deals

On Monday 27 July 2020, the UK government released its strategy to lower obesity rates in the country.

On Monday the UK government released its strategy to lower obesity rates in the country. The strategy includes a ban on TV and online adverts for food high in fat, sugar, and salt (HFSS) before 9pm. The strategy also involves banning the sale of HFSS products by volume (such as buy one get one free deals) and location (such as at end of aisles or at checkouts).  Other announced measures include calorie labelling, a review of the UK’s ‘traffic light’ front-of-pack nutritional labelling system, and an expanded National Health Service Diabetes Prevention Programme. For more details, see the UK government announcement:

This announcement is timely as the AANA reviews its Food and Beverage Advertising Code along with the AFGC Initiatives of which the AANA took ownership in July 2020. Twenty-three submissions have been received and the AANA will now work with members to develop new standards for Australian food and beverage advertising.