Jeff Goodby, Co-Chairman & Partner at Goodby Silverstein & Partners speaks about Unknowing at the AANA RESET Conference, held October 2014 in Sydney.
Our industry is fond of “immersion” and “deep dives”, but Jeff Goodby tells clients “we start by forgetting everything we know about your business.” This does away with the preconceptions and generalisations that blind us to discovering the real answers.
RESET was held in October 2014, and was designed to disrupt the thinking and confront the everyday challenges faced by marketers leading into the year ahead.
View photos and read more about RESET.