John Kearon, Founder and Chief Juicer of Brainjuicer, speaks to marketers at the 2014 Global Marketer Conference about using behavioural science to change behaviour.
Behavioural Science shows we think, much less than we think we think and we use emotion and instinct to make many more decisions than we care to admit. It’s time to learn from this new science to avoid the misdirection of traditional research and tap the enormous potential of moving away from our ‘persuasion’ based model of marketing and embracing a seduction based model instead.
The Global Marketer Conference was held in Sydney in March 2014, and hosted by The Australian Association of Advertisers (AANA) and World Federation of Advertisers (WFA).
View photos and read more about the AANA & WFA Global Marketer Conference.