This week on Mi3:
Prepare for impact: Why the overhaul of the Privacy Act poses an existential threat to customer data and advertising as we know it
The regulators keep coming for the marketing, tech and advertising industries and a current review of Australia’s Privacy Act is likely to shake-up how industry gets consent to track and trade customer and online user data and what constitutes “personal information” – geolocation data, device IDs and IP addresses are all up for grabs. Mi3 teamed up with the IAB last week in a forum with three privacy experts on what they expect to be the headline changes, challenges and disruption that’s coming next year for marketers, data afficionados, adtech and martech specialists and media companies. Your job and capabilities will likely need a reboot.
Read Paul McIntyre’s Deep Dive article (5 min. read):