The Media Levy
The advertising industry’s self-regulatory system is funded by a levy added to advertising spend, it is collected by media agencies. The levy is set as 0.05% on gross media expenditure. That’s just $500 for every $1 million spent. The levy is applied to the gross media cost of all advertising communications, regardless of the media type.
The levy pays for the industry’s self-regulatory system run by the AANA and Ad Standards. The AANA writes the standards for advertising in collaboration with industry. Ad Standards independently adjudicates and resolves community complaints against those standards.
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Levy Q&A
Why do we need a self-regulatory system for advertising?
Why should advertisers pay the self-regulation levy?
What is the levy used for and who decides how the levy is spent?
Australia’s advertising industry’s self-regulatory system has been operating since 1997. It’s a system that operates to the highest governance and integrity standards, delivering for all in the marketing eco-system and for the Australian community. This system includes adjudication of complaints from members of the public by members of the public, not bureaucrats or politicians.