Our Purpose

We exist to promote and advance all forms of advertising & marketing in Australia that delivers value for brands, the community and the economy.

Our Strategic Priority

To promote all forms of responsible marketing through the self-regulation of advertising content that meets prevailing community standards.

How we do this

Since 1997 the AANA and its sister body, Ad Standards have been the custodian of Australia’s advertising content self-regulation system, successfully developing advertising codes and operating an impartial complaints handling process with a high compliance rate and that meets prevailing community standards. The AANA develops, reviews and updates the codes whereas Ad Standards adjudicates complaints made by members of the public through the independent Community Panel which includes people from a broad range of age groups and backgrounds and is gender balanced, and as far as possible representative of the diversity of Australian society.

In a typical year Ad Standards will receive over 5000 complaints and adjudicate over 500 cases. Ad Standards publishes the results of all its adjudications which are available for review at adstandards.com.au/cases

For more details on the advertising codes and other self-regulation topics, please go to Self-Regulation

We deliver value to members across three key areas:



1. Be heard.

Join more than 300 other leading brands and add your voice on matters important to marketers. When decisions are being made about the future of our industry, we’re there representing our members, every step of the way.

2. Protect and support Self-Regulation.

Through Self-Regulation we promote socially responsible marketing in Australia, and we safeguard members’ rights to commercial free speech. Don’t take this privilege for granted – opt in to be involved and support your rights.

3. Shape the future of our industry.

We all have expertise to contribute. Help us work with government and industry to develop the agenda and lead the changes necessary to maintain a healthy advertising ecosystem, in an environment of consumer trust.

4. Join a community of fellow marketers.

AANA membership gives plenty of scope for networking throughout the year. Meet influential people from leading brands and industry through AANA events and training.

5. Stay ahead of change.

Trends impact our industry constantly in myriad ways. Be equipped and ready for when change happens, whether that’s privacy developments, shifts in community standards or emerging social trends.

6. Contract effectively with your media partners.

With “media” now covering everything from social channels to creative services there’s increasing complexity required of contracts. The AANA Media Contract has been written by a team of experts and will drive value for you and your agency partners.

7. Develop and educate your team.

Members have been telling us where the training gaps are and we’ve created a marketing capability program based specifically on those needs, designed by marketers and delivered by marketers. First step: the Brand Master Program (BMP), launching 2020.

8. Be inspired.

We think we know a lot about our audiences (and we do) but there’s always more to learn about marketing – and about being human. AANA’s annual program of member events will challenge your thinking and give the status quo a regular what-for.

9. Break down the silos.

Step outside your silo and learn from peers and leaders in different companies and industries at events and training sessions. (In particular our CMO dinners have proven to be excellent problem-solving, information-sharing, cross-industry forums.)

10. Get a measurable ROI on your membership.

There is inherent value in being able to shape change in your industry, and to play a role in Self-Regulation. But the AANA wants you to gain tangible, measurable value from your subscription fee too. Visit aana.com.au for more information on our marketing training options and annual calendar of events.