SHAPING THE FUTURE OF THE MARKETING INDUSTRY IN AUSTRALIA
AANA is the leading marketing industry body in Australia. Our purpose is to shape the future of a trusted and sustainable marketing industry in Australia that drives business growth.
01.
We
are your
voice
We are your voice, advocating on your behalf on the issues that matter most
02.
We are the
custodians of
self-regulation
We are the trusted custodians of our world-class self-regulatory system
03.
We help you
connect and
grow
We help you connect and grow
Discover more about the value of AANA membership
We live by these values
01
We do
what’s right
02
We deliver
excellence
03
We show
courage
04
We
care
Join our community to help us shape the future of marketing in Australia.
About Ad Standards
The AANA, along with Ad Standards, oversees Australia’s advertising self-regulation system. The system has operated effectively for more than 25 years, demonstrating high levels of engagement and compliance.
AANA develops, reviews and updates the advertising codes to ensure they reflect the evolving landscape of advertising practices and meet community expectations.
Ad Standards independently investigates and handles complaints under these codes and promotes responsible advertising. Decisions about ads are made by the Ad Standards Community Panel, an impartial body composed of individuals from various age groups and backgrounds, unaffiliated with the advertising industry.
In a typical year, Ad Standards receives over 3000 individual complaints and investigates hundreds of ads. All Community Panel decisions are published on the Ad Standards website.
