Self-regulation

AANA is the trusted custodian of the world-class self-regulatory system in Australia.

Codes

The Advertising Codes are regularly reviewed and updated to ensure they reflect community standards and international best practice. The Codes are platform and technology neutral, and apply to all advertising, across all channels, at all times.

Code of Ethics

The Code of Ethics is AANA’s core self-regulatory code. It provides the overarching set of principles with which all advertising and marketing communications, across all media should comply.

Food & Beverages Advertising Code

The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing food and beverage products in Australia.

Children’s Advertising Code

The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing to children in Australia.

Environmental Claims Code

The object of this Code is to ensure that advertisers and marketers develop and maintain rigorous standards when making Environmental Claims.

Wagering Advertising Code

The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing wagering products in Australia.

Advertising Code Webinars

Access past webinars which highlight the latest changes to the codes and key issues to consider when creating advertising.

AANA Members receive free code training and access to our Ad|Check service.

Free personalised code training for members

 

Members can book highly interactive, personalised training sessions conducted at your office or online for you and your team. In one hour you will learn:

  • Overview of the advertising Codes and ad complaint system
  • Key Code rules that apply to your brand
  • The latest decisions from Ad Standards relevant to your campaign

Training is for your full team

Online Code Training

AANA’s new online code training courses are designed to empower brands with a comprehensive understanding of the advertising codes and standards in Australia.

AANA offers three self-paced, interactive modules that help brand teams learn the nuances which effect advertising. Each module takes around 60 minutes and participants receive a certification and digital badge on completion.

The three courses available online are:

  • Code of Ethics certification
  • Food and Beverage Certification
  • Children’s Code certification

Ad|Check service

As an AANA member you can access free confidential advice on your upcoming campaign against the AANA suite of Codes ie Code of Ethics, Food & Beverage, Children or Environmental Claims at any stage of your campaign planning. This service is only available to AANA members.

This service is only available to AANA members.

Ad Standards

Ad Standards plays a vital role in the advertising self-regulation system, independently handling complaints and giving a voice to the community. Ad Standards operates as secretariat for the Ad Standards Community Panel and Industry Jury – the two independent bodies that adjudicate community and competitor complaints under the AANA advertising codes.

Ad Standards was established in 1998 by AANA to provide Australians with a platform for voicing concerns about advertising.

How To Make A Complaint

Complaints about advertising should be made directly to Ad Standards.