We

are your

voice

We are a loud and strong voice for advertisers and marketers in Australia, advocating on the issues that matter most to you and your business. AANA advocates on behalf of its members to the government, media and the industry.

ADVOCACY

AANA advocates for responsible advertising in Australia and is an effective, trusted voice on key issues affecting the industry including privacy, environmental claims and responsible advertising of food and beverages.

Privacy

AANA is working with government and industry to resolve concerns regarding the proposed privacy reforms.

Responsible advertising

AANA is working with industry to advocate for responsible advertising such as our latest Feasibility study to limit unhealthy food marketing to children.

Environmental claims

AANA is supporting efforts to eliminate greenwashing in all forms, including undertaking a review of the AANA Environmental Claims Code

Read the exposure draft

We engage with Federal and State governments, regulators, industry and media to advocate for a strong, sustainable industry.

Advertising Pays

INDUSTRY INITIATIVES

Advertising Pays

AANA is committed to uniting and promoting the industry through thought leadership that helps the public understand the importance of the advertising industry.

One such initiative was the landmark Advertising Pays report. The second edition of the Advertising Pays report, was launched on October 20, 2023 by the Hon Michelle Rowland MP, Minister for Communications.

The Deloitte Access Economics report “Advertising Pays”, revealed that the advertising industry “$53bn in value to economic growth”. Driving competition and innovation, advertising has the power to improve market efficiency and deliver direct price benefits to consumers. It generates growth across sectors and creates valuable employment opportunities.

Download Report

Visit the website

IN THE MEDIA

The AANA is in the media advocating for members on the issues that matter most

Oct 1, 2024

Time to stamp out greenwashing and greenhushing

AANA in the Media More Info

Sep 2, 2024

Balanced regulations needed in tough times

AANA in the Media More Info

Jul 17, 2024

Creative marketing key to success in tough time

AANA in the Media More Info

Jun 27, 2024

Should brands take a stand?

AANA in the Media More Info

KEEPING THE INDUSTRY INFORMED AND AHEAD OF THE CURVE

AANA is keeping the industry informed and ahead of the curve through monthly newsletter, regulatory alerts, member-only webinars, marketing masterclasses, CMO events as well as RESET our annual conference for marketing leaders.