Watch how to comply with the new Children’s Advertising Code

The new AANA Children’s Advertising Code which takes effect on 1 December 2023 extends safeguards to all advertising directed at children, addressing concerns from the community, government, and industry.

The session covered:

• The key changes to the Code
• What to watch out for when advertising to children
• How to advertise healthy food and collectibles

The new Children’s Code is no longer limited to advertising for children’s products and provides critical protections around any advertising directed at children. It places a clear ban on directing advertising of hazardous products to children such as vapes, kava or highly caffeinated drinks.

It also prohibits the encouragement of unsafe practices, including bullying or promoting unhealthy body image, and the use of sexual appeal or imagery when communicating to children.

If you have any further questions about the webinar or the Code, feel free to contact our Regulatory team.