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December 2, 2019

Latest Social Media Disaster: Swimsuit Offer Exposes Dangers Of Over Redemption

In this edition of From the Bench, Matt Hansen, Senior Associate with Anisimoff Legal, reminds advertisers to apply T&C’s in social media promotions to avoid unintended […]
December 2, 2019

CODE CRUX – Right ad, wrong audience?

Clearly defining your audience makes all the difference when you’re creating advertising. A well-crafted advertisement should appeal to a particular audience, but when it comes to […]
December 2, 2019

Ecolabels and greens claims

If you’re marketing to those who are concerned about animal welfare, environmental sustainability or health you can expect consumers pouring over the claims and symbols on everyday […]
December 2, 2019

B2H: sit together and be customer focused

Leading marketers at the World Federation of Advertisers Global Marketer Conference 2016 wowed Kuala Lumper last month, championing B2H: Business to Human. While brands are putting technology, […]
December 2, 2019

The add-on product – it can be hard to say no!

The sale and marketing of the add-on product, also known as upselling or loading, is a commonplace feature in many businesses eager to capitalise on a […]
December 2, 2019

Brand Purpose | Beiersdorf

Having earned families’ trust for over a century, NIVEA is a brand with strong connections to the community and a proud sponsor and supporter of Life […]
December 2, 2019

Mandatory data breach notification scheme – what’s in store for 2016?

Earlier this year the Federal Government indicated it would introduce a mandatory data breach notification scheme. An exposure draft of the proposed legislation has now been […]
December 2, 2019

What happens when your brand becomes a product descriptor? Beware of the slide into genericide

In this edition of From the Bench, Georgina Hey from Norton Rose Fulbright looks at what happens when your brand becomes a generic product descriptor and […]
December 2, 2019

‘Personal Information’ Must Be Information ‘About An Individual’

In this edition of From the Bench, Gavin Smith and Michael Pattison, partners at law firm Allens, examine a recent ruling which reinforces the Privacy Act […]