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News

May 25, 2020

AANA’s Code of Ethics Review

AANA’s Code of Ethics Review: Ensuring advertising reflects community expectations
May 13, 2020

Therapeutic Goods Advertising: Obligations & Liabilities

Watch the recording on Therapeutic Goods Advertising: your obligations and liabilities […]
May 4, 2020

F&B Advertising Code Review

AANA is conducting a formal review of the Food & Beverages Advertising Code (F&B Code) that governs food and non-alcoholic beverage advertising in Australia. The review […]
December 2, 2019

Latest Social Media Disaster: Swimsuit Offer Exposes Dangers Of Over Redemption

In this edition of From the Bench, Matt Hansen, Senior Associate with Anisimoff Legal, reminds advertisers to apply T&C’s in social media promotions to avoid unintended […]
December 2, 2019

CODE CRUX – Right ad, wrong audience?

Clearly defining your audience makes all the difference when you’re creating advertising. A well-crafted advertisement should appeal to a particular audience, but when it comes to […]
December 2, 2019

Ecolabels and greens claims

If you’re marketing to those who are concerned about animal welfare, environmental sustainability or health you can expect consumers pouring over the claims and symbols on everyday […]
December 2, 2019

B2H: sit together and be customer focused

Leading marketers at the World Federation of Advertisers Global Marketer Conference 2016 wowed Kuala Lumper last month, championing B2H: Business to Human. While brands are putting technology, […]
December 2, 2019

The add-on product – it can be hard to say no!

The sale and marketing of the add-on product, also known as upselling or loading, is a commonplace feature in many businesses eager to capitalise on a […]
December 2, 2019

Brand Purpose | Beiersdorf

Having earned families’ trust for over a century, NIVEA is a brand with strong connections to the community and a proud sponsor and supporter of Life […]