RESET is wrapped for 2020, but we’ll be back soon
Friday, 27 November was a day to remember. The marketing industry was able to come together for the first time, in a long time to hear from an incredible line up of speakers.
Two key notes took the stage; the Hon. Julia Gillard AC and AFL legend Adam Goodes. They were joined by Australia’s preeminent leadership talent including; demographer Bernard Salt, Telstra CEO Andy Penn and CMO Jeremy Nicholas, Coles CEO Steven Cain and CMO Lisa Ronson, MECCA Brands founder Jo Horgan, and CEO and co-founder of Who Gives A Crap, Simon Griffiths.
Re-imagine the future
This year RESET reached a real-time audience of more than 1500 via live streaming and a physical audience in Sydney.
John Broome, the CEO of the AANA opened the day by saying smart brand marketers are going through a vital period of introspection and reassessment. A RESET. “This is the chance for brands to be progressive, to lead positive change, to bond and engage in ways unimaginable”.
While we have many highlights from the day it was Julia that blew us away.
Gillard spoke to her predictions for 2021. The theme of nationalism, nations turning inwards. She said science is back, the importance of evidence for the future of our world. She rightly pointed out that the world of work has changed, and we are never going back. She spoke about her passion for women’s equality and how as individuals we can navigate the world in 2021.
She closed with; “this period has pressed on us in different ways and now it’s time for a RESET. At Beyond Blue we talk about post-traumatic stress disorder ..but there is another allied phenomenon; post traumatic growth – thinking about the period you’ve been through and how it has reset your values and expectation in life.” She urged the audience to sit with themselves and write on paper, what you have learnt about yourself during this period so you can find ways to re-imagine the future.
Hear from five industry leaders who joined us on the escalator at RESET to share their outlooks for 2021. Nine director of strategy, insights & effectiveness Toby Boon and AdNews publisher Assia Benmedjdoub hosted the tongue and check series where executives were given a buzzword from 2020 and tasked with using it to discuss what will happen in 2021 in the time it takes to go up the escalator. View the series here.