Ebiquity

Ebiquity is the world leader in media investment analysis. We harness the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes.

We are a data-driven solutions company helping brand owners drive efficiency and effectiveness from their media spend, eliminating wastage and creating value. We provide analysis and solutions through five Service Lines:

• Media management
• Media performance
• Marketing effectiveness
• Technology advisory
• Contract compliance

Download your copy of our Guide: Surviving the Cookie Apocalypse

Stay competitive with best-in-class data, action, and insights to help you lead confidently a cookie-free marketplace. What it covers:

•  What are cookies and why are they important?
•  Why third-party cookies are on the way out
•  4 consequences of a cookie-free world
•  How brands can get ready for 2022
•  5 ways to prepare for a cookie-free marketplace
•  Avoiding the apocalypse through enhanced compliance auditing

Deconstructing ROI – A new framework for driving marketing effectiveness in the age of media fragmentation

Digitisation and the fragmentation of the media ecosystem have fundamentally changed media consumption habits. This trend has been driven by younger consumers, but it impacts all age-groups. COVID appears to have accelerated these changes among older audiences.

The rise and rise of Influencer Marketing

Although it’s now more than a decade since influencer marketing started to command serious attention and budgets, it is nevertheless still emerging as a discipline, with many brands learning as they go. That said, our survey suggests that influencer marketing is a discipline whose moment may at last have truly come.

So if it is to increase in importance – of 1.5% of global marketing spend and ~5% of spend of those brands in our study – it will need to learn how to justify itself in terms of impact on business performance. ROI of influencer marketing remains the Holy Grail.

CONTACT

Peter Cornelius

Managing Director – Australia/NZ,
Sydney
Level 9, 146 Arthur Street,
North Sydney, NSW 2060, Australia
Tel +61 (0) 2 9099 4045
Mobile +61 414 885 612