MARKETING DIVIDENDS: MARKETERS MUST CONSTANTLY ADAPT TO CHANGE
December 2, 2014MARKETING IS THE CUSTOMER GROWTH ENGINE AT FOXTEL
December 15, 2014Michael Birkin, Chief Marketing Officer of Acer Inc., speaks to marketers at the 2014 Global Marketer Conference about Marketing to Millenials, and key factors which brands must take into account to succeed with Generation Y.
Acer is going through a period of transformation brought about by the extreme changes in the IT industry. Much of what is driving this change is the different attitude of the Millenial generation (essentially those born in the 80’s through to the Millenium) towards the way they consume, use technology and connect. We need to change one’s business needs to start with a deep understanding of the implications of this attitudinal shift. This presentation serves to illuminate this topic and provide guidance on key factors which brands must take into account to succeed with “Generation Y”.
The Global Marketer Conference was held in Sydney in March 2014, and hosted by The Australian Association of Advertisers (AANA) and World Federation of Advertisers (WFA).
View photos and read more about the AANA & WFA Global Marketer Conference.