Our Purpose

We exist to promote and advance all forms of advertising & marketing in Australia that delivers value for brands, the community and the economy.

Our Vision

To help generate growth for our members through the power of their brands.

Our Mission

To support & equip our members to meet their business goals through the effective & socially responsible marketing of their brands.

Our Proposition

The voice for brands

What we do

The AANA represents brands and helps marketers to meet their business goals through best practise marketing & communications that is in keeping with prevailing community standards.

The values that drive us




The AANA is the peak national body acting in the interests of Australia’s advertisers. We’re the voice for brands in Australia, representing a broad group of marketing high-achievers who want to be heard on the issues facing our industry.

Our member businesses are led by CMOs and other visionary marketers who feel strongly about self-governance, and their right to commercial free speech. At the same time, they understand the need to market and advertise in a way that’s responsible and socially aware, reflecting community standards.

AANA membership is for people and organisations that grasp the role marketing plays in driving growth and promoting responsible behaviour; and it’s for those who care about the future of the marketing profession.

Where we’re headed

For more than 90 years the AANA has represented Australia’s largest companies and brands. Today, we understand the commercial reality of industry memberships and their perceived value. That’s why we’ve put a focus on elevating the value of our subscription for members.

Maintaining and evolving Australia’s Self-Regulatory advertising content system is vital, but it’s only one of four AANA pillars.

4 Pillars



AANA’s government relations and industry advocacy program reflects the needs of our members and their perspective on the key issues in our marketplace.



The AANA implements a comprehensive regulatory affairs program to ensure members can expand their marketing activities into new channels without unnecessary regulatory obstacles.



AANA’s Effectiveness program is designed specifically to share global best practice, professional knowledge, and thought leadership on how to perform more effectively in our roles in a practical way.



AANA’s Capability program will equip tomorrow’s marketing leaders with best-practice marketing skills to enable growth, starting with our flagship Brand Masters Program in 2020.

10 Reasons to Join

1. Be heard.

Join more than 300 other leading brands and add your voice on matters important to marketers. When decisions are being made about the future of our industry, we’re there representing our members, every step of the way.

2. Protect and support Self-Regulation.

Through Self-Regulation we promote socially responsible marketing in Australia, and we safeguard members’ rights to commercial free speech. Don’t take this privilege for granted – opt in to be involved and support your rights.

3. Shape the future of our industry.

We all have expertise to contribute. Help us work with government and industry to develop the agenda and lead the changes necessary to maintain a healthy advertising ecosystem, in an environment of consumer trust.

4. Join a community of fellow marketers.

AANA membership gives plenty of scope for networking throughout the year. Meet influential people from leading brands and industry through AANA events and training.

5. Stay ahead of change.

Trends impact our industry constantly in myriad ways. Be equipped and ready for when change happens, whether that’s privacy developments, shifts in community standards or emerging social trends.

6. Contract effectively with your media partners.

With “media” now covering everything from social channels to creative services there’s increasing complexity required of contracts. The AANA Media Contract has been written by a team of experts and will drive value for you and your agency partners.

7. Develop and educate your team.

Members have been telling us where the training gaps are and we’ve created a marketing capability program based specifically on those needs, designed by marketers and delivered by marketers. First step: the Brand Master Program (BMP), launching 2020.

8. Be inspired.

We think we know a lot about our audiences (and we do) but there’s always more to learn about marketing – and about being human. AANA’s annual program of member events will challenge your thinking and give the status quo a regular what-for.

9. Break down the silos.

Step outside your silo and learn from peers and leaders in different companies and industries at events and training sessions. (In particular our CMO dinners have proven to be excellent problem-solving, information-sharing, cross-industry forums.)

10. Get a measurable ROI on your membership.

There is inherent value in being able to shape change in your industry, and to play a role in Self-Regulation. But the AANA wants you to gain tangible, measurable value from your subscription fee too. Visit for more information on our marketing training options and annual calendar of events.