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Codes & Guidelines

The AANA Code of Ethics applies to all advertisers to set the standard for advertising in any medium.

The AANA established the self-regulatory system for advertising and marketing communications in 1997 with the release of the AANA Code of Ethics. Since that time, the AANA has developed and introduced new Codes and amended the existing Codes to keep pace with the rapid changes within the advertising, marketing and media industry. The Codes are platform and technology neutral and evolve and adapt to keep pace with changing consumer expectations. A full list of the Codes, Practice Notes and Guidelines are available below.

The Code of Ethics is the cornerstone of the AANA self-regulatory system and is supplemented by a Code of Advertising and Marketing to Children, Food and Beverages Code, Environmental Claims Code and Wagering Advertising & Marketing Communication Code. The self-regulatory system is underpinned by an independent, transparent and robust complaints handling system administered by Ad Standards.

The Code of Ethics is AANA’s core self-regulatory code. It provides the overarching set of principles with which all advertising and marketing communications, across all media should comply.

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The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing food and beverage products in Australia.

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The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing to children in Australia.

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the object of this Code is to ensure that advertisers and marketers develop and maintain rigorous standards when making Environmental Claims

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The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing wagering products in Australia.

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The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing food and beverage products in Australia.

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