The spark for RESET came from our members who wanted an opportunity to gather together to re-energise their marketing teams and kick-start preparations for the year ahead.
There was tremendous support from the industry for this event in its second year, demonstrated in the attendance and having to move venues three months out to accommodate a full house of 500 delegates – a big increase from last year at 340. We thank you for your overwhelming support – we are delighted the theme continues to resonate with our member base.
Based on Members’ feedback, the AANA curated these thought-provoking sessions to encourage marketers to relook, reenergise, reconsider and reset for the year ahead. In its second year, the gathering was a huge success and challenged the way you thought about accepted marketing practices. Delegates were inspired by leading international speakers who were chosen to disrupt marketer’s thinking and confront their everyday challenges.