MAXUS CEO AND ‘CHALLENGER BRAND’ AUTHOR CONFIRMED FOR RESET
Maxus global CEO Lindsay Pattison and Eatbigfish founder Adam Morgan have been confirmed as speakers for Reset, the Australian Association of National Advertisers conference, joining the likes of PepsiCo president Brad Jakeman and social activist Monica Lewinsky.
Adam Morgan is the author of several breakthrough marketing books including Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, a seminal work in the land of branding which popularised the phrase ‘challenger brand’.
Lindsay Pattison was appointed CEO of Maxus Worldwide in 2014 after she had transformed its UK agency, growing revenue, staff base and profit sevenfold in just over four years.
“Doing more with less is a reality facing virtually every marketer. Adam, who works with his clients to see the constraints they face as a source of inspiration, rather than asphyxiation, is developing breakthrough strategies,” says AANA CEO Sunita Gloster.
She adds: “Reset would not be complete without the perspective of a global media expert who will drill down to what she views as the key emerging trends, challenges and opportunities. Lindsay is currently Vice Chair of the World Economic Forum’s Global Agenda Council on the Future of Media which is testament to the very high regard she’s held in.”
Reset takes place in Sydney on October 25.