MELBOURNE | MARKETING DECONSTRUCTED: CUTTING THE BULLSHIT AND GETTING BACK TO THE ESSENTIAL STRATEGIC TOOLS
In partnership with MCN, we launched Marketing Deconstructed, a lecture series presented by Professor of Marketing and an expert on Branding, Mark Ritson.
The second lecture of these provocative and challenging series was held in Melbourne on July 19th. They focused on fundamental aspects of the profession that are worthy of a refreshed, renewed review. Ritson is widely acknowledged as being one of the best and the most entertaining professors in marketing internationally.
Thank you to ANZ who hosted the session in Melbourne.
Watch the video from the second lecture below: