AANA Strengthens Industry Representation with 9 New Members

04 July 2023

The Australia Association of National Advertisers (AANA), the leading industry and regulatory body for advertisers and marketers in Australia, is pleased to announce the addition of 9 new members who have joined in the last six months. Joining as members are; Qantas, IKEA, Sanitarium, Goodman Fielder, Primo, Cashrewards, Seven, Endeavour Group and Dentsu Creative.

This diverse group of brands and industry leaders further enhances AANA’s commitment to representing a full spectrum of the advertising and marketing industry.

As a not-for-profit organisation, AANA strives to foster collaboration, thought leadership, and responsible advertising practices across various sectors. With the inclusion of these new members, AANA continues to build a strong and diverse community that reflects the evolving landscape of the industry.

Commenting on the new additions, Josh Faulks, CEO at the AANA, said, ‘We are delighted to welcome these exceptional individuals and their organisations to AANA. Their expertise and insights will enrich our collective efforts to foster responsible advertising, drive industry growth, and advocate for the highest self-regulation standards.’

AANA spoke to some of their new members about becoming a member:

• IKEA: Kirsten Hasler, Head of Marketing ANZ

‘Joining the AANA enables IKEA to have an active voice within the advertising industry and supports us to continuously learn, challenge ourselves and evolve as marketers that drive serious business growth. We look forward to becoming an enthusiastic member within this wonderful network of experienced brands and media professionals.’’

• Endeavour Group: Jo Rose, Chief Marketing Officer

‘Our 28,000 team members are passionate about our purpose: Creating a more sociable future, together. It guides us to focus our strategy on what matters most. We are custodians of a trusted, complementary and well-recognised brand portfolio, and joining the Australian Association of National Advertisers will further enhance our multitude of customer connections and industry partnerships. The way we reach our customers is evolving rapidly, and Endeavour Marketing is focused on transforming our function for the future. We are committed to doing the right thing for our customers and playing a leading role in the industry as a responsible operator and marketer.’

• Seven Network: Kurt Burnette, Chief Revenue Officer

‘As the most connected news, sport and entertainment brand in Australia, joining the Australian Association of National Advertisers also underlines Seven’s commitment to nurturing responsible, effective, innovative, and transparent advertising. Seven shares the same passions and values as the AANA, and as new members, we look forward to working closely with the esteemed member brands and people that continue to do such great work in an ever-evolving marketplace.’

• Cashrewards: Nicole Bardsley, Head of Marketing.

‘We’re happy to be a contributing voice in the industry and gain access to training, events and growth for our marketing team. The AANA partnership supports our employee education and development commitments while fostering a strong connection with the advertising industry.’

• Goodman Fielder: Christine Fung, Chief Marketing Officer

‘We consider it a great privilege to be in over 90% of Australian households with our brands and products, and with that privilege also comes a responsibility to ensure that we contribute to building an even better advertising industry with our fellow peers. We are excited to be part of the AANA’s vision for building better together.’

• Primo: Susanna Polycarpou, General Manager of Marketing

‘We’re proud to contribute the AANA’s mission of advancing the industry. Our main focus is on developing our strong Primo marketing team, making sure they have the right training and stay up to date with industry trends to support their growth and career progression. We’re committed to helping them thrive and achieve their goals.’

• Sanitarium: Jessica Manihera, Head of Marketing

 ‘As a business headquartered in Australia, we are always looking to our industry peers to discuss, debate and set a path forward for the issues that matter most to our customers and consumers. The AANA offers us a valued opportunity to connect with the community, have a voice and to absorb knowledge and information that will help to grow our business. We also greatly value the AANA’s position as custodians of self-regulation and look forward to being able to lean on its knowledge and expertise to upskill our teams.’

These new members, with their diverse backgrounds and expertise, will contribute to the AANA’s vision to build a better industry and share its mission to shape responsible and effective advertising practices.

As AANA strengthens and diversifies its membership base, it continues to facilitate collaboration, knowledge sharing, and industry advocacy, empowering advertisers across Australia.