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The Australian government’s recent privacy reform efforts have yielded some positive outcomes for businesses.
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Government’s privacy reforms strike a balance
AANA CEO Josh Faulks writes in The Australian that the government’s recent privacy reform efforts have yielded some positive outcomes for businesses. They’ve rejected extending privacy protections to de-identified data while making malicious re-identification a criminal offence. The government also opted for a balanced approach, however, businesses will face challenges. Overall, this reform represents a shift towards better consumer protection without overly burdening businesses and marketers.