Register
Explore Taylor Swift’s marketing prowess and economic impact in Australia through Josh Faulks’ insights.
To fuel growth and help tame inflation, look to your marketers
February 1, 2024
Meet the Marketer Kirsty Muddle, CEO of Dentsu Creative Australia & NZ
February 14, 2024
Many lessons for brands in Taylor Swift’s marketing success
AANA CEO Josh Faulks writes in The Australian about Taylor Swift’s global dominance in the music industry and her significant impact on the Australian economy. Faulks explores Swift’s unparalleled connection with fans, her strategic use of social media, and her ability to continually reinvent herself, maintaining relevance in a fast-paced world. Learn valuable lessons on building emotional connections, authenticity, and the courage to reinvent from Swift’s colossal success.