Josh Faulks highlights the importance of marketing in driving business growth and profitability, and calls for a better understanding and integration of marketing’s value within corporate leadership.
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Death of marketing chief role is grossly exaggerated
AANA CEO Josh Faulks writes in The Australian about recent high-profile exits of chief marketing officers (CMOs) from global companies and debates about the role’s demise. The article emphasizes that the position remains vital, with nearly three-quarters of Fortune 500 companies retaining a marketing chief. It highlights the importance of marketing in driving business growth and profitability, and calls for a better understanding and integration of marketing’s value within corporate leadership.