MEDIA RELEASE –  13 June, 2024

 

AANA grows its member community with 15 New Members

The Australia Association of National Advertisers (AANA), the leading industry body for the marketing industry in Australia, is pleased to announce the addition of 15 new members to the AANA community.

Joining as members are; ABC, BHP, BlackBay Lawyers, Carsales, DoubleVerify, Hismile, MECCA, Mutinex, Murmur, OPTUS, Paramount, Revolution360, Volvo, v2food and 7Eleven.

The addition of this diverse group of brands and industry leaders further demonstrates AANA’s commitment to be representative of the whole advertising and marketing industry in Australia.

AANA strives to foster collaboration, connection, thought leadership, professional development and responsible marketing. With these new members, AANA continues to build a strong and diverse community that reflects the evolving landscape of the industry.

Commenting on the new additions, Josh Faulks, CEO at the AANA, said, ‘We are excited to welcome these exceptional brands and impressive marketers to the AANA family. Their expertise and insights will enrich our collective efforts to shape the future of a trusted and sustainable marketing industry in Australia.”

This is what our new members had to say about joining AANA:

• ABC: Leisa Bacon, Director Audiences at ABC

‘The ABC is Australia’s most trusted media provider. Joining the Australian Association of National Advertisers enables us to contribute a voice on key issues as media evolves across different platforms, as well as providing access to training, events and growth opportunities for our in house marketing, media and creative teams. At the ABC we look to take a leading role in the areas we operate in, to maintain the highest standards for all of our activities.’

 

• Volvo: Julie Hutchinson, Marketing Director at Volvo Cars Australia

‘Volvo Cars is delighted to be a member of the AANA.  We’re looking forward to actively contributing to discussions and advocating for our industry.  Our ability to access AANA’s training will undoubtedly support the growth and development of my team, and support the outcomes of our business.  We’re excited by the platform AANA provides to meet and connect with other marketing professionals across Australia.’

 

• MECCA: Kate Blythe, Chief Marketing Officer at MECCA

‘I am passionate about building international brand fame in innovative and creative ways that not only disrupts the retail and marketing landscape, but excites and delights customers and brands alike. Joining the AANA is a key milestone in our advertising and brand awareness-building journey at MECCA and we are thrilled to be part of the conversation that focuses on the future of modern marketing.’

 

• v2food: Jade Lish, Head of Marketing v2food

‘As a purpose-led business, v2food is excited to join the AANA to utilise the industry experience in becoming leaders in the sustainable communications space and utilise the industry experience of the AANA to build strong consumer communications that help enable growth for our business. We’re happy to be a contributing voice in the industry and gain access to training, events and growth for our whole business and marketing team.’

 

• Hismile: Justin Gaggino, General Manager

‘Joining AANA allows us to further our commitment to being an active voice within the advertising industry and challenges us to continue to better ourselves in an ever-evolving landscape in marketing. We look forward to becoming an engaged member alongside other well established brands.’

 

• Paramount ANZ: Rod Prosser, Chief Of Sales

“Joining the Australian Association of National Advertisers demonstrates Paramount ANZ’s commitment to delivering premium content in safe and regulated environments for our clients and audiences across our platforms. This partnership underscores our dedication to fostering responsible, innovative, and effective advertising. We look forward to contributing our expertise and collaborating on initiatives that will shape the future of the advertising landscape in Australia.”

 

• Carsales Mediahouse: Vanya Mariani, Commercial Director – Media

“carsales.com Pty Ltd, is thrilled to join the AANA community, alongside many of Australia’s leading brands. We feel privileged to be able to collaborate and learn from our peers and marketing experts, to provide growth opportunities for our teams and above all else, actively participate in shaping a bright future of responsible advertising practices.”

 

• DoubleVerify: Imran Masood, VP, Country Manager, ANZ

‘DoubleVerify helps brands improve the effectiveness of their online advertising, giving them clarity and confidence in their digital investments. Joining the AANA will further connect us with leading brands and thought leaders in the industry to better listen, understand and act upon ways we can help marketers achieve their digital media investment goals.”

 

• Mutinex: Matt Farrugia CCO and Co-Founder of Mutinex

‘Since Mutinex was founded five years ago, we’ve worked closely alongside our partners and friends in the advertising industry to increase the value we can deliver to our customers. We’re pleased to join the AANA to deepen these ties and continue to support marketers in making the best investment decisions they possibly can.’

 

• Murmur: Dave Levett, Founder & Managing Director

‘We are lucky enough to work in one of the best industries in the world – and I’m excited to listen, learn, contribute and advance the marketing, advertising and media industry forward.  We are looking forward to working with other members to lean on their knowledge and expertise to help our team thrive and grow.’

 

• BlackBay Lawyers: Victoria-Jane Otavski, Managing Partner

‘As the advertising industry becomes increasingly subject to reforms and regulations, we have continued to expand our commercial & regulatory practice to assist our clients navigate the evolving advertising landscape. That’s why our new membership with AANA has come at a perfect time for our firm and aligns with our ambition to provide innovative legal solutions to our advertising clients. This collaborative approach not only advances our capabilities but also ensures our clients receive advice that is both innovative and ethically sound. We are eager to contribute to and learn from the AANA community, enhancing our services through valuable networking opportunities.’

 

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