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Faulks says whether brands should take a stand on social and political issues and how some brands are finding success at the intersection of ethics and business.
AANA grows its member community with 15 New Members
June 13, 2024
Should brands take a stand?
AANA CEO Josh Faulks writes in The Australian that in today’s tumultuous political and social climate, brands face a critical decision: should they take a stand on divisive issues or remain neutral? As shareholder activism intensifies and consumer expectations evolve, the debate on corporate responsibility versus profitability has never been more relevant. From the backlash against Bud Light’s controversial partnership to Woolworths’ Australia Day merchandise decision, the consequences of taking a stand are clear. However, with growing consumer demand for socially responsible companies, some brands are finding success at the intersection of ethics and business. Discover the strategies that enable brands to navigate this complex landscape effectively.