State of the Market: 2024 mid-year update
The mid-year update, presented by AdNews and Meta, charts a wobbly course to the end of 2024, with advertising spend trending down. 30 industry leaders were each asked for their exclusive forecasts, analysis and opinions from across the industry.
You can read an overview on the state of the market on pages 6 and AANA CEO Josh Faulks predictions on page 26. This report also features; Steve Allen, media analyst at Pearson, and predictions from MAGNA, GroupM and Dentsu and many more insights.
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