For Immediate Release: 2 December, 2025 The Australian Association of National Advertisers (AANA) has unveiled its 2024 Member Value Report, marking a transformative year of growth and delivering member value to the AANA community. Now at its largest size in its...
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AANA Renews Board
For immediate release: 2 December, 2024 The Australian Association of National Advertisers (AANA) announces a renewed board and a new chapter of leadership as Martin Brown steps down from his role as Chair of the Board, and Jenni Dill is appointed as his successor....
Vale Lisa Ronson
The AANA Board, staff and community are truly devasted to hear of the tragic passing of our good friend and colleague, Lisa Ronson, taken from us way too soon. Few have impacted our industry and its people more than Lisa. She leaves behind a legacy of outstanding...
The Role of Innovation in the Future of the CPG Industry
The consumer-packaged goods (CPG) industry is in an innovation crisis, with fresh ideas at a historic low. Mintel’s analysis reveals that only 35% of CPG launches in 2024 were new products, the lowest since they started tracking in 1996. Most releases have been...
Advertising and media industry welcomes the launch of Ad Net Zero Chapter in Australia
For Immediate Release | 24 October, 2024 The Australian Association of National Advertisers (AANA), Advertising Council Australia (ACA),Interactive Advertising Bureau Australia (IAB), and the Media Federation of Australia (MFA) todaylaunched the Australian Chapter of...
AANA launches new Environmental Claims Code to combat greenwashing and build trust with consumers
For Immediate Release | 22 October, 2024 The Australian Association of National Advertisers (AANA) is proud to announce the launch of its new Environmental Claims Code (the Code), effective 1 March 2025. This initiative reinforces the advertising industry’s strong...
AANA Academy Launches Expert-Led, Cutting-Edge Training for Marketers
For Immediate Release | 11 September, 2024 Stay Ahead of the Curve. Lead with Confidence. Future-Proof Your Career. The Australian Association of National Advertisers (AANA) has announced the launch of AANA Academy - an expert-led, interactive online classroom...
AANA Launches New Online Code Training to help advertisers be brand safe
The Australian Association of National Advertisers (AANA) has launched three new Online Code Training courses designed to help companies be brand safe by ensuring they understand and comply with the industry advertising codes and standards. The new courses are...
My Cannes in Cairns 2024 Experience with AANA
My Cannes in Cairns 2024 Experience with AANA The Cannes Lions International Festival of Creativity has long been the ultimate pilgrimage for advertising professionals. For us less fortunate, it was a humbling experience being able to attend B&T’s Cannes in Cairns...
Just launched! Framework to measure Carbon Emissions in Media
WFA’s Global Alliance for Responsible Media (GARM) and Ad Net Zero recently released at Cannes Lions Festival of Creativity the first iteration of the Global Media Sustainability Framework. What is it? A series of voluntary industry standards that will allow more...
Metrics that Matter: how to power marketing conversations with the C-Suite
Recently a group of marketing directors gathered at Harbour 220 to hear from Matt Farrugia and Brodie Arnhold from Mutinex on Mixed Market Modelling (MMM). This technology is quickly becoming a crucial tool for any marketing team and business because it removes the...
State of the Market: 2024 mid-year update
State of the Market: 2024 mid-year update The mid-year update, presented by AdNews and Meta, charts a wobbly course to the end of 2024, with advertising spend trending down. 30 industry leaders were each asked for their exclusive forecasts, analysis and opinions from...