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News

July 7, 2020

Mi3: Influencer marketing – cowgirls, cowboys, brands, agencies prepare for regulatory scrutiny

Influencer marketing – cowgirls, cowboys, brands, agencies prepare for regulatory scrutiny
June 30, 2020

Mi3: IBM CMO Sangster, Volvo’s Hutchinson join Deloitte economist and Brittain on Australia’s ad spend black hole

IBM CMO Jodie Sangster, Volvo’s Julie Hutchinson join Deloitte economist and Rob Brittain on Australia’s ad spend black hole
June 24, 2020

Mi3: Vodafone’s former global media chief on in-housing, transparency and programmatic

Vodafone’s former global media chief on in-housing, transparency and why programmatic is “ripe for regulation”
June 23, 2020

Mi3: Foxtel builds Binge brand with a splash of emotion

Foxtel’s top brass at Binge are banking on the marketing gurus being right about building brand distinctiveness and using emotion to drive consumer mental availability over […]
June 16, 2020

From Mi3: Top publisher alliance tips shift from audience to effectiveness

“Most marketers weren’t operating during Australia’s last recession in 1991. Lacking the experience of overseas counterparts, they are slashing spend faster and deeper than markets much […]
June 9, 2020

From Mi3: AUNZ marketers ‘showing signs of panic’ as recession looms

“Most marketers weren’t operating during Australia’s last recession in 1991. Lacking the experience of overseas counterparts, they are slashing spend faster and deeper than markets much […]
May 12, 2020

Mi3: Google’s 2022 cookie apocalypse

  Google’s 2022 cookie apocalypse: Why it will hit first party data, hyper-targeting and a solution from Westpac’s former digital media and tech boss. This week […]
May 6, 2020

Insights on Ad Tech and the road to True Transparency

The ACCC’s Ad Tech Inquiry has once again put the spotlight onto transparency within the ad tech supply chain. Watch this recording for insights into the […]
May 5, 2020

Mi3: Wasteland of tech tools: Gartner says 80% of marketers will ditch personalisation by 2025.

Wasteland of tech tools – Gartner says 80% of marketers will ditch personalisation by 2025. Citi, WPP say ‘no chance’ This week Mi3’s Executive Editor, Paul […]