AANA CEO Josh Faulks in a recent article stresses the importance of continuing green marketing efforts as climate change worsens. With extreme weather events increasing in severity, Faulks warns against the damaging effects of “greenwashing” and “greenhushing”—practices that undermine trust and stifle progress. He calls for transparency and standards to build consumer confidence and urges businesses to shift from boasting about their green efforts to showing how their products help consumers live more sustainably. Amid a climate crisis, rebuilding trust is essential for driving large-scale behavioural change.
Time to stamp out greenwashing and greenhushing
