Chaos reigns and the economy shrugs it off In 64 AD, Rome burned. The Great Fire tore through much of the city, destroying homes, markets and temples. Yet within months, reconstruction began. Streets were widened. Building codes rewritten. Commerce resumed. The...
The Australian Open: Where Global Brands Build Long-Term Power Josh Faulks, AANA CEO, reflects on how the Australian Open has evolved into a global commercial powerhouse — delivering massive reach, affluent audiences and a premium brand halo beyond sport. Rolex...
Truth, trust and the cost of capitulation Josh Faulks, AANA CEO reflects on how the optimism of the early 21st century has faded as democracy falters, authoritarianism rises, and truth itself comes under attack. From media suppression to the erosion of science and...
AANA CEO Josh Faulks in a recent article shared that AI is revolutionising how consumers choose brands, evolving faster than any previous technology. With $375 billion projected for AI infrastructure in 2025, brands risk becoming invisible if not prioritised by AI...
Why business is going to be the driving force behind Australia’s economic recovery Australia’s economic recovery hinges on the private sector, as government support wanes and consumers continue to feel the pinch from rising costs and subdued spending. In his...
Sifting out the truth from lies in an age of misinformation AANA CEO Josh Faulks in a recent article shared that in an era of misinformation, democracy is under siege. The overwhelming flood of information, amplified by algorithms prioritising engagement over...
Time to stamp out greenwashing and greenhushing AANA CEO Josh Faulks in a recent article stresses the importance of continuing green marketing efforts as climate change worsens. With extreme weather events increasing in severity, Faulks warns against the...
Balanced regulations needed in tough times AANA CEO Josh Faulks writes how the importance of balanced regulation during challenging times is emphasised. He notes that while Australia celebrates its Olympic success, the country faces significant economic and...
Creative marketing key to success in tough time AANA CEO Josh Faulks writes how Businesses in Australia are facing tough economic conditions, leading to a focus on short-term marketing strategies that often neglect long-term brand building. However, there's a...
Faulks says whether brands should take a stand on social and political issues and how some brands are finding success at the intersection of ethics and business. Should brands take a stand? AANA CEO Josh Faulks writes in The Australian that in today's...
Faulks says the big question so many Australian businesses are grappling with right now is how to grow in a challenging economy, where the outlook is flat for the foreseeable future. In tough times, turn to marketing for growth AANA CEO Josh Faulks writes in...
Josh Faulks highlights the importance of marketing in driving business growth and profitability, and calls for a better understanding and integration of marketing's value within corporate leadership. Get ready for the demise of the cookie monster AANA CEO Josh...