Social Media is changing – what does that mean for you, your brand or your audience?

AANA and Snapchat have come together to curate a thought provoking conversation with CMOs exploring the shift in consumer behaviour away from traditional social media and what it means for you, your brand and your audience.

Tony Keusgen, ANZ MD of Snapchat will be joined by senior international Snapchat leaders, Ajit Mohan, APAC President of Snapchat and Jacqueline Beauchere, Snap’s Global Head of Platform Safety, to unpack why connection matters more than “likes”, how positive experiences are the key to a healthier and happier online community, and why this matters for brands.

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