AANA and Gain Theory would like to invite you to our next CMO Connect Dinner – “Stop searching for a silver bullet: Embrace a holistic approach to marketing effectiveness.”

We will hear from senior leaders at Diageo, WPP and Gain Theory, who will explore why there is no silver bullet to marketing effectiveness success, highlight the importance of a holistic approach, and provide recommendations that you can implement in your organisation.

We will reveal insights from the Gain Theory white paper, backed by WARC research, ‘Unlocking Revenue Growth with Marketing Effectiveness: Insights for Australian Marketers’, which demonstrates how high-growth companies leverage marketing effectiveness to navigate uncertainty and fuel sustainable business growth.