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THE BUSINESS OF CREATIVITY COURSE
The Business of Creativity course
A new series of on-demand masterclasses from Sir John Hegarty launches on 27th March 2023.
Now more than ever, businesses need to innovate and adapt at pace. Creativity is business-critical.
Module 1
Understanding Creativity
- The role creativity plays in business
- The need for marketers to shift from stalking to seducing
- The types of creativity
- Understanding the difference between creativity and innovation
- Creativity as an expression of self
Module 2
How to get started
- Understanding words can be a barrier
- Creativity doesn’t exist in a vacuum
- The role confidence plays in creativity
- How to navigate risk
- How to overcome the fear of a blank page
- The importance of your north star
Module 3
The power of truth
- Without truth an idea loses its power
- The truth of art is fundamental to its success
- Truth in business
- Truth in brand and why brands were originally formed
- What word should be used instead of brand
- The power of a movement
Module 4
Creating a culture
- How to inspire a creative culture
- The importance of coming up with a philosophy to guide your creativity
- John’s philosophy and how to find yours
- The role of humour
- How the power triangle should be inverted in a creative culture
- How to manage creativity
Module 5
The creative
process
- Process Vs Chaos
- The importance of a great brief
- What are the key components of an inspiring brief
- The importance of body language
- How to receive an idea
- How seeking difference is crucial to a successful outcome
Module 6
Finding and nurturing an idea
- How creativity is 80% idea and 80% execution
- Good is the enemy of great
- The importance of team
- Knowing when to turn the page and move on
- The role of cultural relevance
Module 7
Storytelling and selling creativity
- How storytelling inspires learning, remembering and communication
- How words can often be a barrier to effective communication
- Key principles when selling ideas
- The role of storytelling in business and maintaining a culture
Module 8
Living the creative
life
- The danger of ‘isms’
- 7 habits for a creative life