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Helen Crossley, Head of Measurement and Insights, ANZ for Facebook, speaks to attendees at the Australian Association of National Advertiser’s Connect Conference about the future on online marketing. CONNECT was…
…Firefox browsers in phasing out the cookie over the next two years in a bid to enhance user privacy and create a better online experience. A quick guide to the…
(2 min. read) – Research from an Australia 2020 report found that 48 per cent of Australians rely on online news or social media as their main source of news,…
(2 min. read) – Half of Aussie Marketers waiting for better times before committing budget and shift to online set to accelerate. New research – Oz advertising spend intention for…
…last month was an Instagram ad for an international fast fashion company that was found to breach the Code of Ethics. The ad was posted by a young influencer posing…
…most complaints so far in 2022 are free-to-air TV, Instagram and Pay TV. The depiction of violence in ads for some big brands attracted the highest number of complaints so…
…For example Facebook introduced new video ad formats last year, Instagram are now offering advertising options and Snapchat are looking to commercialise their platform in 2015. Store proximity emerges as…
…in 2012, just six months apart, Kodak filed for bankruptcy, and Instagram was bought for $1 billion. Kodak, Hegarty observed, had become obsessed with process and didn’t see the opportunity…
…Australian adults (37%) also watched catch-up TV for free-to-air programs compared to a year ago (26%). More than a quarter of online adults (28%) watched 5 or more online services,…