If you have a complaint about an advertisement please contact Ad Standards
If you have a complaint about an advertisement please contact Ad Standards

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From the bench: Bodalicious Instafamous stars come to litigious blows

…Tale of two BODs Sophie Guidolin and Rachael Finch’s hefty Instagram followings of 360K and 225K respectively, show that, like so many #instafamous accounts out there, @sophie_guidolin and @rachael_finch aren’t…

Resources

…Standards ACCC Advertising & Selling Guidelines ACCC Online Reviews Guidance ACCC Substantiation and Infringement Notices ASTRA Codes Australian Consumer Law CAD Commercial Electronic Messages (Spam) Commercial Radio Australia Codes Data-Driven…

MARKETING’S CONTRIBUTION TO A RETAIL TURNAROUND

…the organisation in order to deliver a consistent value proposition across all touch points.” Teague goes on to talk about the online retailing challenges. “We’re absolutely committed to selling online

Nielsen Global Trust in Advertising & Brand Messages

In September 2013, Nielsen presented their findings on trust in online advertising. Click here to view the Nielsen report on Global Trust in Advertising & Brand Messages. In a market…

Adblocking – a modern version of an ancient dichotomy

…free meal ticket when it comes to internet content. Advertising online It’s no secret ad revenues are moving online – fast. eMarketer estimates that advertisers in Australia will spend $1.36…

Viewability – what marketers need to know

…advertising online? In a nutshell, viewability measures the proportion of ads you place that can actually be seen. That is, ads that are present for the viewer to take in….

ACCC Digital Platforms Inquiry Assessment

…the length, complexity and ambiguity of online terms of service and privacy policies. Digital platforms also tend to understate to consumers the extent of their data collection policies while overstating…

Our 2021 program of content & events

…Melbourne and the Dynamic Marketing Program online across the year. Remember members can access all modules as a member benefit other than a nominal registration fee. Take advantage of this…

UK announces watershed ban on HFSS ads and BOGO deals

On Monday the UK government released its strategy to lower obesity rates in the country. The strategy includes a ban on TV and online adverts for food high in fat,…