RESETx

RESETx an extension of RESET. x is for extraordinary, explorative, exciting as well as being an extension of RESET.

RESETx is our latest event series where the best of the best takes the stage in-between the months it takes RESET to roll around.

RESETx is an intimate breakfast bringing together Australia’s leading marketers and a phenomenal keynote speaker to help you start your day full of passion and enthusiasm to act when you arrive back at your desk.

You can expect to hear from some top-notch local and international speakers, enjoy a lovely breakfast and some networking with other senior leaders.

For our very first events in Melbourne and Sydney we were thrilled to welcome purpose evangelist and Chief Purpose Officer from Conspiracy of love Afdhel Aziz to the stage. Read the speak bio below.

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Founder and Chief Purpose Officer of Good is the New Cool, Afdhel Aziz is a purpose evangelist who is passionate about working with companies to find their purpose and unlock the power of businesses to do good in the world.

On Tuesday 05 April and Thursday 07 April an intimate crowd of marketers gathered at Chin Chin Melbourne and Telstra Sydney to hear from Afdhel in our first ever RESETx event. Afdhel opened his keynote by saying “purpose-driven brands are going to knock it out of the park”.

Afdhel Aziz

Afdhel Aziz didn’t want his life’s legacy to be that he helped people ‘buy more stuff’. So, he quit his 20 year career as a brand leader at Procter and Gamble, Nokia, Heineken and Absolut Vodka, to follow his vision to inspire companies to find their purpose and unlock the power of businesses to do good in the world.

As Founder and Chief Purpose Officer at Good is the New Cool, Afdhel is on a mission to solve one of the biggest problems facing individuals and companies in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.