CAITLIN LLOYD – GROUP STRATEGY DIRECTOR, MINDSHARE

Caitlin Lloyd_MindshareCaitlin is the Group Strategy Director at Mindshare. Her career has spanned London, Melbourne and now Sydney, where she was recently promoted to her current position. Caitlin’s role is to come up with innovative solutions to business problems for industry titans such as Foxtel and IAG.

Back in the UK, she helped Domino’s Pizza achieve their vision to compete as a technology company rather than a food service provider. This led to several industry accolades including Best Mobile Strategy at the Brand Republic Awards and Best Retail Campaign at the Campaign Media Awards. Caitlin has a special interest in using media to genuinely change behaviour, and this passion for creating transformational work has led to her being recognised as one of Media Week’s 30 Under 30 Awards when aged just 25.  She was also shortlisted at the Performance Marketing Awards, as an AdNews Young Gun and in B&T’s 30 Under 30 last year. Alongside her fulltime job in media, Caitlin is also a qualified yoga teacher and has accepted a post at the University of Technology, Sydney as a guest lecturer next semester.