AANA established the self-regulatory system for advertising and marketing communications in 1997 with the release of the AANA Code of Ethics.
Since that time, the AANA has developed and introduced new Codes and amended the existing Codes to keep pace with the rapid changes within the advertising, marketing and media industry. The Codes are platform and technology neutral and evolve and adapt to keep pace with changing consumer expectations. A full list of the Codes, Practice Notes and Guidelines are available below.
The Code of Ethics is the cornerstone of the AANA self-regulatory system and is supplemented by a Code of Advertising and Marketing to Children, Food and Beverages Code, Environmental Claims Code and Wagering Advertising & Marketing Communication Code. The self-regulatory system is underpinned by an independent, transparent and robust complaints handling system administered by the Advertising Standards Bureau.
Have a complaint about advertising? Review our Complaints page.
CODE OF ETHICS
AANA CODE OF ETHICS
The Code of Ethics is AANA’s core self-regulatory code. It provides the overarching set of principles with which all advertising and marketing communications, across all media should comply.
- AANA Code of Ethics
- AANA Practice Note – Code of Ethics
- AANA Best Practice Guideline – Clearly Distinguishable Advertising
- AANA Best Practice Guideline – Responsible Marketing Communications in the Digital Space
- Native Advertising Principles
- AANA Best Practice Guideline – Managing Portrayal of People
AANA CODE FOR MARKETING & ADVERTISING COMMUNICATIONS TO CHILDREN
This Code is designed to ensure that advertising and marketing communications directed at primarily Australian children is conducted within prevailing community standards. A new Practice Note has been released to clarify when marketing is “directed primarily to children”.
FOOD & BEVERAGES
AANA FOOD & BEVERAGES: ADVERTISING & MARKETING COMMUNICATIONS CODE
Based on International Chamber of Commerce principles, this Code is designed to ensure a high sense of social responsibility in advertising and marketing of food & beverage products and services in Australia.
ENVIRONMENTAL CLAIMS IN ADVERTISING & MARKETING CODE
The object of this Code is to ensure that advertisers and marketers develop and maintain rigorous standards when making Environmental Claims and to increase consumer confidence to the benefit of the environment, consumers and industry.
AANA WAGERING ADVERTISING & MARKETING COMMUNICATION CODE
This Code is designed to ensure a high sense of social responsibility in advertising and marketing wagering products and services in Australia. It applies to Australian licensed operators and came into effect on 1 July 2016.