How we collaborate

AANA collaborates with associations and regulators to further the collective interests of the advertising and marketing industry. Together we seek to champion the interests of our members and provide unified messaging to Government and other stakeholders.

ADMA

The AANA and ADMA along with the IAB jointly delivered Guidelines for Online Behavioral Advertising. AANA, ADMA and IAB continue to work together on this important initiative to ensure the consumer have access to a transparent system to exercise choice in relation to OBA.

ANZA

Ensuring harmony in self-regulation across Australia and New Zealand is key to AANA and ANZA. We have many members in common and together we ensure consistency in messaging to key stakeholders on both sides of the Tasman.

AUSTRALIAN FOOD & GROCERY COUNCIL (AFGC)

AFGC and AANA jointly developed the Responsible Children’s Marketing Initiative (RCMI) and the Quick Service Restaurant Initiative. The two associations work side by side to ensure consistency in approach across the entire self-regulatory system and present a united front with Government and other stakeholders.

BREWERS ASSOCIATION

AANA and the Brewers Association, together provide robust profiling of the benefits of self-regulation and the industry’s commitment to responsible marketing of alcohol. AANA and the Brewers Association present a unified voice to Government and other stakeholders about alcohol advertising.

THE COMMUNICATIONS COUNCIL

The AANA and The Communications Council come together around issues relevant to the advertising and marketing profession. The Communications Council supports the AANA self-regulatory system and provides training to its members on the Codes and community standards.

FREE TV AUSTRALIA, ASTRA AND COMMERCIAL RADIO AUSTRALIA

AANA works closely with Free TV Australia, ASTRA and Commercial Radio Australia to ensure alignment of our messaging on key issues around advertising and marketing in the broadcast space. AANA and the broadcasters share a common interest in ensuring consumers have access to compelling and interesting content and that community standards are met in all advertising and marketing. AANA works closely with CAD to facilitate advertisements to air which comply with community standards.

INTERACTIVE ADVERTISING BUREAU

The IAB and the AANA have jointly delivered the Native Advertising Principles. IAB and AANA members have a mutual interest in ensuring the responsibility of advertising and marketing in the on line space.

MEDIA FEDERATION OF AUSTRALIA

AANA and the MFA have formed a joint Media Forum to to facilitate an open debate, discussion and the exchanging of views and information on media challenges and opportunities faced by Media Communications Agencies and Clients.

OUTDOOR MEDIA ASSOCIATION (OMA)

OMA and AANA work together to promote the AANA self regulatory system and providing appropriate community standards for outdoor media. AANA and OMA have together with the Advertising Standards Bureau presented strong evidence to a number of Federal and State parliamentary inquiries into outdoor advertising. AANA, OMA and ASB have also delivered training sessions for OMA members on the AANA Codes and community standards application by the ASB.

WORLD FEDERATION OF ADVERTISERS

AANA is a member of the World Federation of Advertisers. Through WFA’s global network, AANA is able to access global best practice and to seek alignment of the AANA self-regulatory system and our messaging with our global counterparts.

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