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Social platforms vs social responsibility?
July 10, 2020![](https://aana.com.au/wp-content/uploads/2020/07/700x531_Peter_Jarmain.png)
Episode Nine: Peter Jarmain, NRL
July 15, 2020From Mi3 this week:
Bob Hoffman has made a second career calling bullshit on the ad industry’s rush to digital mediocrity. But now it’s becoming a danger to itself and society, he warns. The one-time Mojo USA boss skewers the collective gullibility that has brought advertising and marketing to its current nadir, but also offers some solutions: Don’t fire older people; Hire top notch creatives and let them do what they do best; Accept that precision guessing is as good as it gets. And never listen to people being paid to talk about the future at conferences.