Martech: are you confident around your grasp of marketing technology & how it can be the great enabler?
In his new book “Advertising and Media; Everything you wanted to know but were too afraid to ask.”, Ben Shepherd demystifies today’s advertising & media industry. He provides a jargon free, simple explanation of how data, cloud computing, AI, machine learning & martech will shape marketing for the future. An excellent explanation of everything you need to know, especially useful for general marketers & non marketers.
As a special favour to the AANA, you can access the chapter on Technology. Whereas the ad tech industry are doing a good job of promoting martech as an enabler, there is still much to be done to make marketers confident & comfortable with the topic. Taken straight from his new book, this chapter will take you beyond the acronyms and make it real, explaining in straight forward terms, definitions, linkages and how martech actually works.