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If you have a complaint about an advertisement please contact Ad Standards
The Food & Beverages Advertising Code takes effect
New F&B Advertising Code – new rules apply
September 20, 2021
AANA Reset Live conference 2022
RESET presented by the AANA confirmed for February 2022
October 7, 2021



Recycling claims and the Waste Crisis.

As brands look to take a stand on issues like recycling and sustainability, it is important that they understand the current state of affairs when it comes to waste and recycling in Australia.

Both the AANA Environmental Claims Code and the Australian Consumer Law ban misleading or deceptive claims in advertising around environmental benefits or sustainability so it is vital that brands understand the shifting landscape when it comes to waste and recycling and what steps they can genuinely take to lessen their contribution to Australia’s waste crisis.

Join the AANA’s Megan McEwin and Managing Director of MRA Consulting, Mike Ritchie, to learn more about:
  • AANA Code requirements around environmental claims
  • Current state of waste in Australia
  • What is happening with recycling?
  • Initiatives to increase domestic recycling (eg APCO)
  • Impact of these changes on product and composition claims
  • Promising waste reduction and recycling feasibility studies
  • Product stewardship
  • Primary Producer waste benchmarks


Webinar recorded Thursday 21 October 2021

About the speaker

Mike Ritchie - MRA ConsultingMike Ritchie is one of Australia’s leading waste experts. With 25 years’ experience in the environmental and waste sector, Mike combines complex technical expertise and business knowledge. As a former senior executive for Visy, SUEZ and WSN, Mike has become one of the sector’s most recognised strategic thinkers, advising governments and business on waste and recycling.

As MRA’s Managing Director, Mike provides extensive insight into the economics, policy constraints, issues and challenges of Australia’s waste and recycling sector, whilst working toward economically sensible environmental reforms.

MRA is one of Australia’s leading environmental consultancy firms, specialising in all aspects of business and policy reform. Experts in waste, resource recovery and technology, climate change, carbon and sustainable development. MRA’s vision of the future is one that is both environmentally sustainable and economically rational.

If you have any questions about the webinar, feel free to contact either Megan McEwin, Director of Policy and Regulatory Affairs, or Marit Andersen, Public Affairs Manager.