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Exclusive AANA member-only briefing on Nielsen’s first-ever Brand Sustainability report
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Exclusive AANA members-only briefing on Nielsen’s first-ever Brand Sustainability report
AANA CEO, Josh Faulks hosted a member-only briefing on Nielsen’s first-ever Brand Sustainability report about what consumers think about brands’ sustainability credentials and how these influence purchasing intentions, you can access the recording of the event below.
The report includes 250 brands from a wide range of categories (e.g. FMCG, Energy/Utilities, Retailers, Manufacturers, Telco’s, Auto, Travel Finance, Insurance, Technology and Media).
Nielsen’s Executive Director Partnerships, Andrew Palmer, provided an overview of the Brand Sustainability report and covered issues such as:
- Do sustainability initiatives drive purchase intent?
- Sustainability claims and consumer trust
- Sustainability and brand reputation
This interactive session was recorded on Tuesday 13 December.
For further information regarding the report, please contact Nielsen’s Account Manager: dee.vicidomini@nielsen.com
Andrew Palmer
Head of Data Partnerships,
Nielsen Australia
As the driving force behind Nielsen’s inaugural Brand Sustainability Report, Andrew is an influential voice in the Australian brand sustainability conversation focusing on ensuring organisations continually improve their sustainability practices and communicate them effectively to consumers.
His marketing experience includes building brands at Unilever, Effem Foods, and Arnott’s, and applying his extensive analytics and custom research experience to grow Nielsen’s retail and media solutions.
Josh Faulks
Chief Executive Officer,
AANA
Josh recently joined AANA from KPMG where he was the national lead of the Reputation Advisory business and has held senior roles for federal government ministers and the ABC.