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BRAND MASTERS PROGRAM
Take your marketing career to the next level.
AANA’s Brand Masters Program is essential training for marketers with up to 5 years’ experience.
Creating tomorrow’s marketing leaders
Learn how to take a brand from good to great. This program is for ambitious marketers who have up to 5 years of experience and want to become a critical member of any marketing team.
Knowledge, Confidence and Skills for the next generation of marketers.
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Learn from the best
Each module will feature presentations from some of the most accomplished marketers in the world. Previous presenters have included the Global Head of Media for McDonald’s, and the Head of Insights for Nestlé.
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Skills you’ll put to good use
You’ll learn core principles, develop tools and hear practical examples that will immediately make you more effective in your marketing role.
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Integrate learnings quickly
We won’t just talk at you. These 1-day modules are designed as workshops that will speed up the learning process – we give you the chance to talk and do, as well as listen.
5 Days. 5 Essential Modules to get marketers energised and ready to take the next step in their career.
The Brand Masters program contains 5 modules delivered over 5 days either online or in person. The modules offer the necessary skills for becoming a brand master.
Module 1 – Generating Insights
Learn how to look at data and find the insights that will fuel a great brand.
Module 2 – Brand Positioning
Find out how you can leverage brand strategy and positioning to create powerful commercial outcomes.
Module 3 – Organising for Creative
A great brand needs great creative work. Learn how to facilitate that process.
Module 4 – Media Strategy
Understand the modern media landscape and use it to a brand’s advantage.
Module 5 – Effectiveness & Engagement
Learn how to boost ROI across each of your marketing channels.
Who is this for?
Ambitious marketers and emerging leaders who have up to 5 years of experience and are ready to take their careers to the next level.
Options for face-to-face or online
The five one-day sessions are available face-to-face or as a live online learning experience. You can pick and choose your experience based on the dates above.
