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News

December 2, 2019

Viewability – what marketers need to know

By James Diamond, Managing Director, Integral Ad Science Australia. There’s a lot being spoken about viewability, but what [...]
December 2, 2019

B2H: sit together and be customer focused

Leading marketers at the World Federation of Advertisers Global Marketer Conference 2016 wowed Kuala Lumper last month, championing B2H: Business to Human. While brands are putting technology, […]
December 2, 2019

Ecolabels and greens claims

If you’re marketing to those who are concerned about animal welfare, environmental sustainability or health you can expect consumers pouring over the claims and symbols on everyday […]
December 2, 2019

Media reform – are we there yet?

Australia’s media ownership rules were introduced in 1987 and are widely considered to be outdated. As media has evolved and the means for delivery expanded through […]
December 2, 2019

Jonathan Mildenhall

Jonathan Mildenhall, CMO Airbnb Jonathan started his career as a graduate trainee in 1990 at McCann-Erickson (an agency he will be forever grateful to for the “wild […]
December 2, 2019

Code Crux: AANA Environmental Claims in Advertising & Marketing Code

In each edition of Code Crux we look at the AANA Codes and shine a light on the key principles. If you’re marketing to those who […]
December 2, 2019

IT’S 29 FEBRUARY! DON’T WAIT FOR ANOTHER LEAP YEAR TO REFRESH YOUR KNOWLEDGE OF THE AANA CODES

Pressure on advertisers is increasing as bad news travels faster, and content that once seemed “right” turns into a huge controversy within hours. The AANA Codes, guidelines […]
December 2, 2019

‘Personal Information’ Must Be Information ‘About An Individual’

In this edition of From the Bench, Gavin Smith and Michael Pattison, partners at law firm Allens, examine a recent ruling which reinforces the Privacy Act […]
December 2, 2019

What happens when your brand becomes a product descriptor? Beware of the slide into genericide

In this edition of From the Bench, Georgina Hey from Norton Rose Fulbright looks at what happens when your brand becomes a generic product descriptor and […]