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…there are more nuances in human behaviour and individual attention data. Human data tells a human story. But it’s also predictive. Amplified Intelligence sees what they call the shape of…
HUMAN BEHAVIOUR: MARKETING IS A NO-BRAINER Global behavioural scientist John Kearon has warned today’s marketing model is in need of a drastic shake-up to fall in line with how…
…relevant ancillary products like foreign exchange, duty free and wifi, as well as aiming to leverage data for other brands. Human data – Data without human interaction is meaningless and…
…and European Parliament are expected to formally adopt the DSA in July 2022. This means that the designation of very large online platforms could be complete as early as October…
…this rule is intended to prevent ads from featuring: one gender only; products designed or made for one gender featuring only that gender (eg tampons, breastfeeding products); gender stereotypes as…
…Institute of Australia: An acclaimed behavioural analyst, Karl has shaped his career through human-centred, brand-led experience design and innovation. He has over 18 years’ experience working with iconic brands, including:…
…of human attention processing in advertising. Her research work has been noted in The New York Times, Bloomberg Business, CNBC, Forbes, Wall Street National, Huffington Post, Contagious and The Drum,…
…a management consultancy and then a separate design house to get actionable solutions for growth. Ultimately, they found their strategy was being developed without implementation in mind and the design…
…human beings.” Earlier, Pernod Ricard CMO Martin Riley noted that digital has provided the opportunity for a brand “to be part of people’s lives … on a continual basis,” Riley…