‘Improved transparency’ the main motivation when choosing programmatic models
July 17, 2020Mi3: TV’s new currency VOZ leaves buyers ‘confused and frustrated’
July 23, 2020From Mi3 this week:
Danny Bass has been conducting executive leadership offsites for media and agency top brass in recent weeks. It won’t be music to some ears but he’s convinced those that can get their people back in the office, or at least physically interacting beyond Zoom, will have “first mover advantage”. The industry’s collective culture needs it for creativity, ideas and magic. And he talks irony and Sir Martin Sorrell’s S4 Capital.