We
are your
voice
We are a loud and strong voice for advertisers and marketers in Australia, advocating on the issues that matter most to you and your business. AANA advocates on behalf of its members to the government, media and the industry.
ADVOCACY
AANA advocates for responsible advertising in Australia and is an effective, trusted voice on key issues affecting the industry including privacy, environmental claims and responsible advertising of food and beverages.
Privacy
AANA is working with government and industry to resolve concerns regarding the proposed privacy reforms.
Responsible advertising
AANA is working with industry to advocate for responsible advertising such as our latest Feasibility study to limit unhealthy food marketing to children.
Environmental claims
AANA is supporting efforts to eliminate greenwashing in all forms, including undertaking a review of the AANA Environmental Claims Code
INDUSTRY INITIATIVES
Australia Joins Global
Ad Net Zero Movement
Australia has officially joined the global Ad Net Zero movement with the launch of the Australian Chapter.
AANA in collaboration with, Advertising Council Australia (ACA), Interactive Advertising Bureau Australia (IAB) Australia, the Media Federation of Australia (MFA) – is set to accelerate the decarbonisation of the advertising and marketing sector in Australia. By applying globally developed principles and frameworks to the local landscape, Ad Net Zero Australia aims to drive meaningful change and position the industry as a leader in the fight against climate change.
Supported by top organisations across agencies, platforms, and advertisers, this marks a new era of environmental responsibility in Australian advertising.
We engage with Federal and State governments, regulators, industry and media to advocate for a strong, sustainable industry.
INDUSTRY INITIATIVES
Advertising Pays
AANA is committed to uniting and promoting the industry through thought leadership that helps the public understand the importance of the advertising industry.
One such initiative was the landmark Advertising Pays report. The second edition of the Advertising Pays report, was launched on October 20, 2023 by the Hon Michelle Rowland MP, Minister for Communications.
The Deloitte Access Economics report “Advertising Pays”, revealed that the advertising industry “$53bn in value to economic growth”. Driving competition and innovation, advertising has the power to improve market efficiency and deliver direct price benefits to consumers. It generates growth across sectors and creates valuable employment opportunities.
IN THE MEDIA
The AANA is in the media advocating for members on the issues that matter most
Oct 1, 2024
Time to stamp out greenwashing and greenhushing
Sep 2, 2024
Balanced regulations needed in tough times
Jul 17, 2024
Creative marketing key to success in tough time
Jun 27, 2024
Should brands take a stand?
KEEPING THE INDUSTRY INFORMED AND AHEAD OF THE CURVE
AANA is keeping the industry informed and ahead of the curve through monthly newsletter, regulatory alerts, member-only webinars, marketing masterclasses, CMO events as well as RESET our annual conference for marketing leaders.
Advertising and media industry welcomes the launch of Ad Net Zero Chapter in Australia
AANA launches new Environmental Claims Code to combat greenwashing and build trust with consumers
AANA Academy Launches Expert-Led, Cutting-Edge Training for Marketers
AANA Launches New Online Code Training to help advertisers be brand safe
My Cannes in Cairns 2024 Experience with AANA
Join AANA to help shape the
future of the industry