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…marketers, data afficionados, adtech and martech specialists and media companies. Your job and capabilities will likely need a reboot. Read Paul McIntyre’s Deep Dive article (5 min. read): MORE INFO…
…age-sensitive advertisements) (proposal 20.6). Trading – an individual’s consent should be required in order to trade their personal information (proposal 20.4) Trading children’s data – trading in the personal information…
…advertisers. These could help advertisers access key measurement and pricing data in order to independently audit the performance of ‘gatekeeper’ platforms’ advertising services and audit their ad spend. The World…
…Australian advertisers in the privacy space in two reviews now under way, the Privacy Act Review and the Online Privacy Bill. The Online Privacy Bill was scheduled to be introduced…
…Melbourne and the Dynamic Marketing Program online across the year. Remember members can access all modules as a member benefit other than a nominal registration fee. Take advantage of this…
…around 75% of the online ads brands pay for, measured against the currency they trust, don’t deliver the value they believe they do. On average, 30% of ads that advertisers…
…poor body image and eating disorders are not caused by advertising, the AANA is committed to ensuring that advertising does not exacerbate the problem, by setting a standard that advertising…
…Codes & Guidelines Reviews & Submissions Self-Reg Training Self-Reg Resources Wagering Advertising Code This Code has been adopted by the Australian Association of National Advertisers (AANA) as part of advertising…
…follows those governments’ imposing new taxes on revenues generated by the online platforms hosting and delivering ads. From November this year, ads served in those jurisdictions will attract an additional…