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…of you today to take ultimate personal responsibility to think less about more and think more about enough.” It was a lovely finale to an excellent debate concluded for the…
…of producing marketing that spurs word of mouth, according to Acer CMO Michael Birkin. However, brands must carefully craft their social messages to reach a very self-aware generation of millennials,…
…Cutting Edge as strategic partners. The strategic partners represent a wide range of expertise, from marketing relationship management to digital, production, social media and design. Click here to read more….
…standards. Anything from detergents to furniture might promote this particular symbol. Where a label claims a product is ‘biodegradable’, for example, the advertiser will need to be able to substantiate…
…an event that rivalled the quality of RESET 2014. So we’ve put together a world class line-up to challenge, inspire, and disrupt their thinking as they prepare for the coming…
…product. Ecolabels, which are voluntary, are designed to inform the consumers that the labelled product, and related marketing, is more environmentally friendly than other products. These labels fall into several…
“I enjoy most children’s advertising for things such as toys, clothing, etc as there’s always a fun aspect to it and it’s youthful and carefree” Overall positive: Australians’ sentiment towards…
Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook’s apps and technologies to connect with friends…
…transparency over the return and effectiveness of their media investment. We are committed to providing advertisers with guidance and tools to enable them, as the buyers of agency services, to…